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Reasons Why Social Media Marketing Is What Your Business Needs.

 Posted on :  Categories Social Media Marketing
Reasons why social media marketing is what your business needs. ​

We are living in a digital age. With the majority of the population being engaged on some social media platform, it becomes imperative for businesses to have a social media presence. Not having a social media strategy in place is just like handing over a piece of cake to your competitor.
Social media marketing is not just some passing fad that will fade away quickly. Statistics show a different picture with 2.80 billion global social media users in 2017. This demonstrates the huge platform of opportunities social media marketing has to offer. Here are some reasons how social media marketing can improve your business:

Improved brand recognition

Putting your business on social media networks makes you more accessible to new customers. Your social media networks are just new channels for your brand’s content and voice. A good social media strategy will effectively place your business in the newsfeed of potential customers.

More opportunities to convert

Every post on social media platforms holds an opportunity for potential customers to turn into customers. Blog posts, comments, shares, videos or images are opportunities to interact with customers, eventually driving them to your business’s site. However, not every interaction results in conversion but every interaction increases the likelihood of a conversion.

Higher conversion rates

Customers get a chance to directly communicate with brands on social media networks. This accessibility imbibes a deeper trust in customers, leading to higher conversion rates. Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing. A higher number of social media followers increase the brand’s credibility. Just building an audience on social media can improve conversion rates.

Better customer satisfaction

Social media platforms ‘humanize’ your company, giving it a voice of its own. Receiving a personalized response instead of an automated one can lead to a higher customer satisfaction. Acknowledging your customers by responding to them shows your “attentiveness”, adding on to your goodwill.

Cost-effective

Advertising through social media platforms is possibly the most cost-effective ways of advertising. Creating an account is free for almost all social media platforms and any paid promotion is relatively cheaper to other marketing tactics. If you decide to invest in paid advertising on social media, always start small to see what you should expect. Investing little time and a small amount can yield significant results.

Digital marketing is a booming industry, offering a plethora of job opportunities. However, there is still ignorance amongst people of the importance of digital marketing. We at NVD academy offer digital marketing classes in Delhi NCR. Our classes are a perfect blend of theoretical knowledge and practical experience. Our team of dedicated professionals work tenaciously to provide you with a comprehensive curriculum.

The realm of digital marketing may overwhelm at a glance. With our extensive classes, you will get an in-depth knowledge of digital marketing.
Contact us today to familiarize yourself with the digital marketing world.

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