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Test your Digital knowledge

Social Media Marketing Course

Upon completion of this course you’ll have gained the skills to:

  • Understand what social media is and how to use if for your business
  • Understand how social media fits in to your digital marketing strategy
  • Define clear objectives and create a social media strategy
  • Define the advantages and disadvantages of each main channel
  • Gain insights into social media analytics
  • Use social media monitoring platforms and engagement tools

What is Social Media?

  • Why do people use social media?
  • Social media best practice

Setting your goals and objectives

  • Define your objectives
  • The social media lifecycle

Identifying the right platform for you

  • Identifying opportunities
  • Getting the information you need
  • Restrictions

Overview of most popular Social Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Instagram
  • Pinterest
  • Snapchat

Social media analytics tools

  • Social campaign tracking with Google Analytics
  • Facebook Insights
  • Twitter Analytics
  • Linkedin Analytics
  • Other social media analytics platforms

Social media engagement & monitoring tools

  • How to use Hootsuite for monitoring
  • Other social media monitoring tools

Social advertising strategies & campaigns

  • Facebook advertising
  • Instagram advertising
  • Twitter advertising
  • LinkedIn advertising
  • Other social networks


  • Creating a social media policy
  • Dealing with negative comments

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