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Search Engine Optimisation

By the end of our Standard course you’ll be able to:

  • Implement your first SEO campaign for your website
  •  Understand how search engines work including key Google algorithm changes
  • Explain the impact of local and personalised search on Google
  • Undertake keyword research and analyse competitor websites
  • Understand SEO considerations for servers and web hosting
  • Understand the fundamentals of onsite seo and best practice for optimising page content
  •  Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console

On page optimization

  • Site Analysis
  • Keyword Research
  • Keyword Density
  • Title tags
  • Meta Tags
  • Meta Description
  • H1 Tags
  • ALT Tags
  • URL Structure
  • Internal Linking
  • Original, Effective & Keyword Reach Content
  • Sitemaps
  • Robot.Txt
  • Blog installation & posting
  • W3C Validation
  • Track of target keywords

Off Page Optimization

  • Directory submission
  • Classified Submission
  • Social bookmarking
  • Article Submission
  • Press Release Submission
  • Guest Blog posting
  • Blog submission
  • RSS Submission
  • Forum posting
  • Link Building
  • Reciprocal linking
  • Do Follow Blog Commenting


  • current SEO best practice
  • Develop an SEO plan for your website
  • Monitor your SEO progress and maintain your optimised website

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