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How Voice Search Will Affect SEO In 2018 And Beyond

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In the world of Google search, voice search is an emerging trend and of course, something that is attracting the masses due to its lucidity. Voice search is a specific technology that allows its users to search by speaking the terms out loud instead of typing them. After a thorough analysis of its database, the technology will then return the matching answer in the form of a direct result. A study revealed that 55 per cent of teenagers and 56 per cent of adults use voice search for various day to day tasks. It’s like having a conversation with your phone, which is now acting as your personal assistant. Siri, Google Now, Cortana, Alexa are all exemplars of digital assistants that are being used on a regular basis by people.

The Evolution of Voice Search

Just a few years ago, when voice search was a new phenomenon on iPhones, it was viewed as a silly little feature. The artificial intelligence (AI) couldn’t pick up most conversational language.

Over time however, the use of mobile searches saw a drastic decline, and with it the demand for convenience went up. This has thus pushed the technology for voice search to get better, and it has opened the door for more voice-specific devices than we know what to do with.

So how will the dramatic rise in Google voice search affect SEO in 2018 and beyond? Here’s how:

Relevant Long Tail Keywords

A specific search query is easier than a typing one. Voice search often gives more context about the searcher’s intent, which means the search engines can deliver more specific and relevant results in response to a query. This also means that it is a good idea to research relevant long tail keywords and integrate them into your content.

 Conversational Queries

When most people type in a search query they use a few keywords to indicate their query, whereas a verbal query will mostly involve phrases and full sentences. The key takeaway is that people talk and type very differently. As voice search continues to evolve, both context and conversational tones are going to become increasingly important.

 Local SEO

According to MOZ, voice searches are three times more likely to be local based than text search, it is because your smartphone knows your location and narrows down your search results based on that data. To cope up with this, the approach towards local SEO needs an upgrade. Simply structure your keywords around the 5 Ws (Who, What, Where, When and Why).

Looking Ahead

In a nut shell, we can say that voice searches takes the guesswork out of the query searches. So instead of getting several unrelated links in response to the text-based query, the user will get the most relevant reactions in voice search inquiry. This means that businesses must be ready to tackle this new search optimization challenge to stay ahead of the competition. To learn the latest advancements and trends in the field of Digital Marketing, join NVD Academy, a premium institute for digital marketing Training in Delhi NCR.



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