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How To Reduce Bounce Rate Of Your Website?

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How to reduce Bounce Rate

 

You go to shopping mall and enter a clothing store. You spot an amazing pair of jeans, rush towards it with excitement , look at the price tag (quite expensive!) and keep it back immediately with a disappointed look. What did just happened ? You bounced back.

Congratulations. You just learnt the fundamental concept of Bounce Rate in layman’s language.

bounce rate

In this blog we will talk about Bounce Rate in depth and how can you reduce the Bounce rate of your website.

Table of Contens:

1) What is Bounce Rate

2) How does Bounce Rate affect you ?

3) How is Bounce Rate calculated?

4) Interpretation of Bounce Rate

5) Techniques to reduce your Bounce Rate.

 

What is Bounce Rate?

Layman’s definition: When a user visits a website and returns back immediately after few seconds from the page on which he/she landed without going further in the website. This value represented in terms of percentage with reference to the total visitors coming is called Bounce Rate.

Refer to the jeans buying analogy given in the starting of this blog to co-relate more.

Technical Definition: In one line , a Bounce is a single page session on your website. This single page session expressed in terms of percentage is called Bounce rate.

Bounce rate definition

 

To make it more clear, we need to understand , what does a Single Page Session mean?

Before that you need to know what is a Session? To know in detail about Sessions, click here : All About Web Sessions in Analytics

 

Why should you worry about Bounce Rate and how does it affect you?

If you have a higher bounce rate, that indicates that something is wrong with your content or website. Something is disappointing the users and they are leaving your website. It is a red flag that you need to immediately make changes to your website. Low bounce rate = low conversions = poor business

But what is that ‘something’ that is bouncing off the users ?

If you have certain analytic tools installed such as Hotjar which record the user session as a video, then you clearly know at what point the user is bouncing and what changes need to be made.

Also there are certain guidelines which you need to keep in mind while optimizing your website which will ensure a reduction in the bounce rate. We will talk about them in a while.

 

How does Google Analytics calculate the bounce rate ?

Before explaining that , you need to know that the bounce rate of a website is different from the bounce rate of a web page in that  website.

Having said that, let look at the formula.

The basic formula for calculating bounce rate is :

Fomula to calculate Bounce rate

 

Bounces : Single Page visits to your website/web page

Entrances: Number to visitors entering your website/webpage

 

There is a general misconception among everyone that bounce rate is related to the time spent on the website/webpage. However that is not true.

 

Interpretation of Bounce Rate

A higher bounce rate does not always indicate that your site is irrelevant to the users. Confused?

Since bounce rate is calculated on single page visits, then what if a website is a single page website. If that website is engaging the user for 15 minutes of reading and the user exits , the Google Analytics will record it in the Bounce rate category. But in reality , the user did not bounce actually. So this exception has to be kept in mind.

And if it is not a single page website, then you should know something is wrong with your content. This brings us to the next section. Read on.

 

 

How to reduce Bounce rate and improve your conversions ?

The following factors affect the user a lot when he/she is reading your content :

1) Make the content more Readable to the visitors

Font type and size : Having a larger and clearer font makes it easy for the user to read the content without much effort. The less the effort the user makes, the better it is.

Line spaces : Maintaining appropriate space between the lines makes the content more clear and readable.

White spaces: Using white spaces properly (not too much) makes it look cleaner.

Paragraphs : Reading lines after lines is exhausting and boring. Breaking your content into paragraphs makes it look less bulky.

Using bullets/numbers: Would you read a long paragraph or a list of points? Well you got your answer right.

Using Headings and sub headings : Using headings and sub headings makes it clear for the reader about the topic and segregates the content well into concepts. It also makes the hierarchy look good and the flow of the content.

how to make content more readable

 

2) Avoid frequent and Unnecessary popups

If someone is engaged in reading a content and is disturbed by frequent pop ups, it surely creates a bad experience for the user. It may so happen the user make exit after getting irritated with the frequent disturbance.

Try using just an entry/exit pop up if you want to. Not more than that.

Slow loading web Speed

 

3) Using compelling Call To Actions (CTAs)

A Call To Action should be such that the user cannot stay without clicking and knowing what is on the other end. Optimizing the CTAs require attention for detail. Even the colour of the button becomes the deciding factor.

CTA pop up

 

4) Create Engaging Content

Creating an engaging content is an art. You should have an idea about how the mind of the customers work and in what is flow in which they seek information. Accordingly you should create your content funnel.

To make your content engaging , employ these techniques :

 

Story Telling: Make your content in the form of a story. People love to hear stories rather than hard facts.

Videos: Insert relevant videos in between your content which will engage the user for longer durations. Make sure the video adds value to the user.

Podcasts: Podcasts are the new hype. Many marketers are now creating podcasts as a means of their content marketing strategy. When a user is not in a mood to read, he/she can imbibe the content easily while listening to a podcast.

Infographics: Infographics are quick and interesting way to deliver information. People love visuals more than text. Make sure to keep your facts correct and the infographic colourful and attractive.

Quizzes and Surveys: Using a quiz or a survey in your content makes it more personal and interactive. This reduces the boredom. And hence increase the engagement.

Make sure to use the right mix of these components. Stuffing all of them at once is not a good idea. You should know where and how to use them.

 

5) Loading Speed:

This is the single most important factor in deciding the bounce rate of a website/webpage. No one has time and patience in today’s world. So it is for your own good if your website loads quickly. If not, you are surely going to lose many valuable leads and traffic.

 

(i)  Clean your code

(ii)  Optimize your images

(iii) Remove the extra plugins that you don’t use

 

slow internet speed

How to optimize your loading speed?

(i) Open Page Speed Insights (https://developers.google.com/speed/pagespeed/insights/) and enter your webpage URL.

Page Speed Insights

 

(ii) It will generate a report where you will be provided with suggestions to improve certain aspects of the page that will increase the loading speed.

Page Speed Insights Report

 

6) Internal Linking

Having a good internal link strategy helps too. This doesn’t mean that you put an anchor text on every word you see as a keyword. Smartly linking to your other pages which the user will need to see in order to make sense of what he/she is reading now, is a good approach.

 

7) Target High Value Keywords

If you optimize your website for the right keywords, you will get the relevant traffic. Getting relevant traffic means the people who search for those keywords land up on your website and find the content they have been looking for. This will add value for them. And hence they won’t bounce.

Best way to do this using Google Keyword Planner Tool.

It shows you average monthly traffic and competition level for each keyword you are targeting.

Choose a keyword which has high searches and low to medium competition to drive quality traffic to your website.

Below is a screenshot for your reference:

Keyword Planner Tool

 

 

Apply these techniques and you will surely see a reduction in your bounce rate soon. For more amazing content, keep reading other blogs of NVD Academy. And if this field excites you and you need guidance, get in touch with us and turn yourself into a  Pro digital marketer with the best digital marketing course in Noida and Delhi NCR.

 

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