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How To Do Keyword Research For Maximum Traffic ?

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Keyword research is an important task for Search Engine Optimization. It isn’t merely about building and choosing high volume search terms. It is the foundation and stepping stone of an optimized Search Engine Result Page. Finding the right keywords alone has the capability of helping you rank your page better and can solely contribute to driving in more traffic.

Fundamentals of Keyword Research

Gone are those days, when Google Keyword Planners used to solve the task of keyword selection. Search volumes are no more a good indicator for assessing the search traffic. For instance, a search query (Barack Obama age) has a bulk of search volume that amounts to some 45,000 or more. But the actual clicks are merely 5400. This implies that for this query only 14 percent of the searches get clicked. When identifying which keywords to target, one common issue that you are bound to face is Search Volume/ Traffic vs. Search Intent.

Search Intent Categories

The four main subdivisions that exist for almost any search query are:

~ Informational – This encompasses the How to, what. In short, question format query.

~ Navigational – These include login and signup queries.

~ Commercial Investigation – This includes comparisons. Specific attributes like “vs.”, “best”, “and worse”.

~ Transactional – This includes purchase and downloads related query.

Stable and volatile SERPs require your attention. You must know whether the position is predictable or subject to changes.

How to search for keywords that drives in traffic and helps you rank better

Long-tail topics can be a source to help you drive in traffic and enjoy better ranking. Long-tail keywords are not judged by the length of the word. These are search queries that have low search volume on an individual basis, but high total search demand when grouped together.

Step-by-Step Keyword Research

Step 1:  Keyword Ideas are the phrase or queries that well-define the topic. Initial phase of Keyword Research is Keyword Ideas.

Which are the best Keyword Research Tools?

~>Keywords Everywhere – Amongst the free tools Keyword Everywhere is the chosen one, because it shows ideas for your keywords from different platforms like, YouTube, Bing, and Google Analytics. The only pre requisite is chrome extension. The sites that integrate Keywords Everywhere will provide you a list of keywords and the relevant data for each keyword.

~>Ubersuggest – The tool recently witnessed a massive upgrade and overhaul. It generates keyword ideas from suggestions that is based on your Google search. It gives data information with search volume, keyword difficulty, CPC, and more.

~>Google’s Keyword Planner – The most reliable online source of keyword information is Keyword Planner. The data comes straight from Google, this ensures the accuracy of the data. The design is another advantage that helps people adeptly carry out Google ad Campaigns.

Click on “Find New Keyword” and search for the relevant topic in the search bar.

LSI: Latent semantic Indexing (LSI) keywords are semantically interlinked keywords.

Step 2:-Assess the Difficulty of keyword

If you wish to focus 100% on keywords that aren’t competitive. Then opting the long tail keywords are the right option for you. The keyword research is generally carried out in divisions, the three categories being: head, body, and the tail.

~>Head terms – The single word keywords with search volume and competition. The searcher’s intent is scattered and mostly unclear with the head term. For instance, “Marketing” implies that the person might be in search of a marketing firm, marketing institute, and marketing practices.

~>Body – These are the word phrases that can get search volume of decent amount. These are a little more specific than Head Terms. For instance, “Best Marketing Firm”. These generally have less competition.

~>Long tail Keywords – The 4+ word phrases that are specific makes the long tail keyword. For instance, “Best Marketing Firm in Delhi” is an example of long tail keyword. When it comes to judging on the basis of competition, long tails are usually the least competitive amongst the three.

There are tools that can be used to judge the keyword difficulty based on the combination of domain as well as page authority. The favorite keyword tool includes keyword difficulty feature to help you assess the difficulty of the keyword.

~>KWFinder – The analysis tool that brings long tail keywords with low SEO difficulty all in one place.

~>Moz Pro – It helps you boost the rank and search engine visibility. It also assesses the difficulty level of the keyword used.

~>CanIRank – A SEO software that is dedicated to finding keywords that can rank better & on-page optimizations.

Step 3:- Next step is opting for the most suitable keyword from the list of keywords presented.

There are several fundamental analysis that forms the basis of this choice, there is no fixed tool to provide you the best keyword.

~>Search Volume The amount of searches for a particular keyword in a fixed span of time is known as Search Volume. The best search keyword is the one with high search and low competition.

~>CTR stands for Click Through Rate that defines the users ratio that clicked the page to the total page viewers.

 

~>CPC Cost Per Click abbreviated as CPC refers to the actual amount that one pays in PPC Campaign for a single click.

 

~>Business Fit explains the chances of your target audience to search for a particular keyword.

~>Google Trends defines the keyword growth and the likeliness of being chosen.

These are some tips and tricks that will help you with keyword research for driving in maximum traffic. If you are looking for a help in the direction of finding keywords and wish to better rank your page, then trust NVD Academy, digital Marketing Training Institute in Delhi NCR, to help you with offering you all the required necessary understanding related to Digital Marketing.

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