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Email Marketing Course

Upon completion of this course you'll gain the skills to:

  • Understand how email marketing fits into your digital marketing strategy
  • Effectively design and structure newsletter content in line with best practice principles
  • Be aware of the advantages and disadvantages of email and permission based marketing
  • Learn how to apply tracking and conversion metrics to your newsletter to test your campaigns
  • Learn about various tools for email marketing and campaign management
  • Start to execute successful email campaigns

Introduction to Email Marketing

  • An introduction to email marketing and how it fits into an overall digital marketing strategy
  • the pros and cons of email and permission-based marketing, types of email, defining goals and metrics, and legal considerations

Getting Started

  • Setting up email marketing campaigns
  • Learning how to craft striking newsletter designs that conform to international best practice principles
  • How email marketers should structure their newsletter content

Content and Development

  • How to correctly write, develop and ultimately send an email
  • Best practice and principles for email development and sending

Email Marketing Optimisation

  • Effective optimisation of email marketing campaigns
  • How to understand and apply conversion and performance metrics to your marketing efforts
  • How to correctly implement tracking on your newsletter to test your campaigns and ensure top results


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