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Conversion Optimisation Course

By the end of our Standard course you’ll be able to:

  • Develop your own cost-effective CRO strategy
  • Optimise paths to conversion on your website
  • Use qualitative and quantitative insights gathering
  • Translate insights into actionable optimisation recommendations
  • Understand the pros and cons of different testing approaches and methodologies

Introduction to Conversion Optimisation

  • What is conversion optimisation?
  • Introduction to testing approaches & methodologies
  • Clear definition of business goals & KPIs you want to improve

Tested & Proven Optimisation Methodology

  • Test scheduling & timeline
  • Web analytics & important metrics
  • Live user testing & tools
  • Customer experience analytics
  • Segmentation, behavioural & technology based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring & analysis

CRO Tools & Proven Strategies

  • User discovery & personal targeting
  • Landing page & eCommerce considerations


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