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6 Digital Marketing Skills That Will Ramp Up Your Resume

 Posted on :  Categories Digital Marketing

The world is going digital, and anybody who says otherwise is clearly living under a rock. Every aspect of every business today is taking the digital route for various activities and agendas like promoting the business, or simply getting fresh leads. What may the cause be, the world today is very much ‘online’ and ‘on-the-go’. It is thus safe to say that most job profiles too are now undergoing massive changes to keep up with this digitization. Learning the use of technology has become mandatory for several jobs which have led to a rise in the number of educational institutions providing courses in computer sciences.

Another popular brand of job profile that is now coming up and evolving rapidly is the role of a digital marketer. While many are learning the skill right from the scratch to start a career in the field, there are many more cases of working professionals from various fields actually shifting base to the sphere of digital marketing. Being a promising new career option, the digital marketing field has had many takers and is expected to grow at an impressive rate in the coming years. However, if you want to make it big as a digital marketer, what are the main skills that you must at all costs have? What are the skills that must be on your resume in order to make you the ideal candidate for the job you are seeking?

Given below are 6 skills to put on a resume that will definitely give you the upper edge.

1. Content marketing

When it comes to digital marketing, or any form of marketing for that matter, content is always the king. A weak content has the ability to drown your project just as a strong content can help you soar high. Content for DM must be created in such a way that it attracts more and more users and keeps them engaged.

2. Social media marketing

Social media today is what basically runs the show. Whether you talk about keeping in touch with your peeps, or promoting your business to a wide audience, social media is the biggest key. Platforms such as Facebook, Instagram, LinkedIn and Twitter have a huge active user base that gives you the opportunity to reach millions all at once.


3. Video marketing

They say in order to sell something, it is very important to show the audience what you really mean. Statistically too, videos have a much higher rate of reach and impressions as compared to images and textual content. Thus being a content marketer, one of the most important skills you must possess is that of video marketing.

4. Traffic acquisition

No traffic acquisition can simply be translated into no money. No matter how good your material and content is, if your ability to acquire traffic is nil, then your hopes of making the moolah are down the drain too. Thus a major skill to include on your CV would be that of traffic acquisition with knowledge of paid campaigns.5. OptimizationsOne of the key skills required to be an all-rounder in the field of digital marketing is that of testing what works and how it works, and optimizing your business and its respective digital presence in such a way that it nails the brief completely and most accurately.

6. Email marketing

The skill of email marketing isn’t anything new. It has been here for decades and is definitely here to stay for a long time to come. The main reason behind the same is that the tool is one of the most powerful ones when it comes to approaching clients and wooing more to join your bandwagon. Moreover, through email marketing, a business owner can achieve several tasks in one go. The ride on the journey of digital marketing is definitely one that is fresh and full of new challenges each day that drive one to be motivated and excited about learning new things. Plus, what’s better than working on a job that lets you do what you love the most, which is being ‘online’, right? If you’re looking for the digital marketing training institute in Noida, then look no further. New Vision Digital, better known as NVD, is here for you to guide you in the right direction.

The Benefits of RSS Feed For Websites

 Posted on :  Categories Digital Marketing

You must have sites bookmarked that you like to frequently visit. However, heading on to a website hoping to find something new and only being faced with disappointment, again and again, can be a frustrating experience. Here is where the RSS feeds come in handy by providing you updates on regularly changing content.

What is an RSS feed?

RSS is the abbreviation for Rich Site Summary, which was later often referred to as Really Simple Syndication. Commonly recognized as the small orange button, RSS revolutionized the way users interact with content online. RSS feed allows you to subscribe to the website and get notified of updates.

Instead of checking a website for updates, you can simply subscribe to the RSS feed and automatically get updated in case of a new feed on the website. RSS is responsible for bringing digital content to the user automatically. You will not have to manually check the website for content. Instead, their browser will constantly monitor the site and inform you of any updates.
If you rely on manually visiting your preferred site, either you will be wasting your time checking the site for new content every day or you are going to be missing out on content because you either forget to visit the sites or find the content after it’s not as useful or relevant to you. Are you a fan of a webcomic? Or do you like being updated with the latest news? Don’t miss any updates by subscribing to the RSS feed.

In addition, if you are a business owner, creating an RSS feed for your content will hugely benefit you. Encouraging visitors to subscribe will allow those who stumble on your website to become regular readers who will continue to engage with your content and your brand. Syndicating an RSS feed also allows your content to be promoted to other blogs and websites. Don’t let new content on your website pass by your site visitors. An RSS feed will successfully make sure any updating is duly reported to your readers/ subscribers.

One of the main ways to deliver content daily to the reader is through the RSS feed. Offering free and fast news feeds is the best way to attract new readers and keep the old ones informed and engaged. A business looking to attract customers online and have real success in the online world should consider getting the option of RSS feed. Often recognized as the orange button, it is a very useful tool to attract more traffic. RSS companies make sure that all your info stays updated and people get it through the special system of syndication. If you have a personal blog, a company website or any kind of website that you want to make public and share with the world, you should consider the RSS or news feed option to your website.

If you are looking for a competent digital marketing course in Noida, you have landed to the right place. We at NVD academy offer you a comprehensive curriculum, covering the in and outs of the digital marketing world. To know more contact us today and avail a free demo!

Digital Marketing Trends That May Make Their Way In 2018!

 Posted on :  Categories Digital Marketing

New Year comes with resolutions and predictions. People readily take up the role of seers and start making all sorts of predictions that the brand new year may witness. Today, we are going to discuss some new digital marketing trends that may make an entrance in 2018!

Let us become ‘Cassandras’ for the day and get on with our predictions for the New Year.

1. Businesses will realize the role of mobile phones.

Mobile phones have become our mechanical organs, without which we are not functional, a courtesy of the 21st century. This year, it will become more and more important for businesses to optimize their online websites for mobile phones. Majority of people, read potential consumers, spend their hours on the phone, working, searching, and chatting through them.

It is only logical to make your websites mobile-friendly in order to reach a wider audience. We are hoping to see businesses realize this opportunity in 2018.

2. The importance of content marketing will grow.

A well-structured and attractive content can take your business a long way. Consumers prefer learning about a business through an article rather than an ad. This calls for an attention to content marketing that is deserved. Content marketing can take the forms of articles, blog posts, videos, pictures etc.

Quality content can effectively gain the trust of the consumer and result in an increased number of clicks and views.

3. Focus on consumer experience will increase.

Focus on customer experience marketing might gain popularity in 2018. It is ensuring your customers have a good experience dealing with your business. A good customer experience is vital to any business. By making this a priority, you can successfully add on to your good will. A customer is likely to engage with you again if their experience has been a good one. This is good for your business as you gain loyal customers.

4. Voice searches will continue to grow.

Using voice search is not exactly a new trend. We all are familiar with it and use it on our phones, laptops, smart speakers, tablets, desktop computers and just about any smart technology device.

It has become increasingly common for consumers to use voice search. “Siri, find me the best Chinese restaurants”, you know the drill! Optimizing for voice search includes conversational keywords that a person is most likely to say. Businesses need to optimize for voice search to keep up with changing times.

Only time will tell how accurate our predictions are for the year 2018. If these trends are able to make their way into this year, we will witness new digital marketing trends that will enhance businesses.

To learn more about digital marketing trends, visit our digital marketing training institute in Noida. We at the NVD Academy offer you a comprehensive course about the digital marketing world. Come and equip yourself with an in-depth knowledge of digital marketing to facilitate your career.

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NOIDA 201301
PH: +91 9810 303 010

Why Is Digital Marketing The Key To A Successful Business?

 Posted on :  Categories Digital Marketing

This is the digital era, where we view the world through a screen. The digital platform is vast and ever-growing. It provides a place for a plethora of activities and businesses to co-exist and compete.

The virtual world is coinciding with the real world, and every thriving business has succeeded in making its presence felt in the virtual reality by recognizing the importance of digital marketing.

Through digital marketing, you can advertise your products and services using various digital platforms. This has been facilitated by technological development that we have witnessed over the years. Technology has enabled digital marketing to climb the ladder of popularity.

Digital marketing has become the key to a successful business:

Wider Reach

Advertising your business online helps you expand your reach to potential customers and clients. It erases geographical limitations associated with traditional methods of advertising.


Digital marketing is a very cost-effective way of advertising your goods and services as compared to the traditional method. You get to do away with investments in billboards, pamphlets, brochures etc.

Measurable performance 

Choosing the digital way to market your business lets you measure your success by telling you the number of clicks and views. This helps you to judge your performance and allows you to ‘fix’ or better your strategies accordingly.

Visibility and availability 

With gadgets becoming an integral part of our lives, the availability and visibility of your business are made easy. With smartphones and laptops, your reach will not be barred by physical boundaries. You can time your advertisements to go live when maximum people are engaged on the internet. This helps in maintaining a steady client base and increases the number of your potential consumers.

The need for digital marketing is booming and its future is looking bright. Get yourself a digital marketing certification in Noida by enrolling in the NVD academy today to learn more about the digital marketing world and get an edge over the others.

Confused Between Opting A Certification Course Or MBA in Digital Marketing?

 Posted on :  Categories Digital Marketing

Here’s a guide to all your queries related to choosing the best option for your career based on your skills and experience and more importantly your educational background.

There are a lot of options to choose from if you want to learn digital marketing – MBA Courses, Diploma courses, Digital Marketing specialization courses and of course online tutorials. You can opt for any of these options.

MBA Course – Seeing the hype in digital marketing, universities have started courses in this field. There are few universities which provide online courses as well but majority of these are on-campus courses.

Specialization courses available for digital marketing have an edge over the MBA Courses. This is because they commit to provide specific knowledge within a shorter span, generally 3-4 months. They are cheap and give practical exposure to students. The most important factor is that in MBA courses a very generic information is given to students. But learning every aspect of Digital marketing is not useful, we need to get skilled in a specific domain.

Now, let’s discuss about the scope of both MBA Course and Specialization Courses.

Studies have shown that now students are opting for specialized courses rather than general MBAs. This transition is because of the change in skill demands for jobs.

MBA Courses

MBA courses can only be done if you have completed a graduation. Moreover, top management colleges prefer students with prior work experience over freshers. This is a setback to most of the students. Not only this, getting admission in a top seed college can be as difficult as it can be.

The major reason that people are falling out is the money factor. Doing MBA may feel like pouring money down the drain for some. This is because even after doing such an expensive and time consuming course students or professionals are unable to find jobs as per their expectations. As per a survey more than 80% of the MBA post-graduates remain unemployed or work at a lower salaries, which is as low as 8,000 – 10,000. As they say, 93% of MBA post-graduates are unemployable, which means that even after spending a hefty amount to get into top colleges, they still don’t acquire the right skills or experience to make them job-ready.

Students who wish to pursue a MBA courses have a few choices to choose from. There are very few institutions which provide MBA in Digital Marketing. And, even if they do, they lack a characteristic curriculum, which must be designed to meet the needs of today’s work expectations. Everyone is going digital nowadays, specially the students. They expect that courses should be available online so that they don’t have to take the pain to attend classes regularly. They want to take up courses which provides them flexibility. And, when considering a MBA course, this is not yet available except a few institutes that offer online courses.

Confused Between Opting A Certification Course Or MBA in Digital Marketing?
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Specialization Courses

Now considering the other popular option, we will discuss about how and why specialization courses are gaining importance over the traditional MBA Courses.

Like already mentioned, specialized courses are being preferred due to their cost as well as the time factor. The main advantage of opting for a specialization course is the fact that it is available in both online and offline mode and that too with a choice of duration depending on the student’s preferences. Students get the flexibility to choose from a variety of specializations based on different domains within digital marketing.

The students may be high school pass outs, fresh college graduates, or even working professionals. Yes..!! Almost anyone who has completed their high school is eligible to do these course. In contrary to MBA Courses, students can opt for more than one specialization courses to improve their skills and knowledge in various domains at the same time. The importance of these courses is more since they are not just theory based but usually covers internship or live projects along with the classes. Getting to work on live projects can give you an edge over others because you will have a practical experience for the skills that you learn.

The average cost of these courses is 40 – 50 thousand which is quite less when compared to lakhs of money students pay for their MBA Courses. It’s important that you make sure that the institutes from which you decide to do these specialized courses should provide you practical experience and provide certification once you complete the course. There are institutes that offer Google certifications as well and they might be your best choices.

Analyzing both the options, we can make out that specialization courses are the best choice without a doubt. There are many institutes which provide Digital marketing certification in Noida. Few of these Digital marketing school in Noida even provide online courses which include online lecture, webinars and doubt sessions. NVD Academy is one such institute which offers a complete package of Digital Marketing course as well as specialized courses. Not only this, they provide in-house internship opportunities too.

For more information, feel free to contact us at +91 9810 303 010.

Why You Should Opt For A Digital Marketing Course Today!

 Posted on :  Categories Digital Marketing

Gadgets have become the sun of our lives, around which our existence revolves. Technology has changed the surface of trade, enhancing the ways a business functions. One result of the boom in technological development is the need for Digital Marketing, which has now become the backbone of the advertising industry.

Digital marketing has shattered the limitations of traditional advertising and pushed back physical boundaries, allowing a business to reach a wider range of audience. In order to secure a strong footing in the industry, a business must invest in digital marketing to make their presence felt.

Marketing goods and services online has facilitated interactions between businesses and customers, the aftermath of which is customer loyalty and added goodwill.  The emergence of digital marketing in the 21st century has paved way to a plethora of job opportunities which is why a digital marketing course today will help you.

Today when mobile phones are an extended part of our arms and an internet connection is more of a necessity than a luxury, advertising through the internet is only more logical. However the internet does not come without its share of complexities and to push a business in the right direction, a professional of digital marketing should be consulted.

A comprehensive Digital Marketing Course will equip you with an extensive knowledge of digital marketing, readying you for a bright career. It will open you up to new possibilities and career opportunities, helping you to face them with more confidence.

There are various digital marketing courses in Delhi NCR, one of them being ours, where you can learn about the digital marketing industry from the horse’s mouth , our very own team of experts who work hard in giving you an in-depth knowledge of the digital world.

A detailed course would give you holistic view of the digital arena, covering heads like:

SEO (search engine optimization)
• SMM (social media management)
• Content Management
• Google Adwords
Email Marketing
• Google Analytics
• ORM (online reputation management)

Digital marketing lets you target a specific audience; relevant to your product and also helps you mass market your goods and services, making it extremely flexible to service individual needs of businesses small and big.

Digital marketing is at its peak and it is only going to boom more in the near future which makes it an attractive choice for a line of career.

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